Our founder, Rudy Cosentino, came to the United States from Italy to work as a stylist & barber. Fresh into his new career in Omaha, Nebraska Mr. Rudy ( as he was fondly known to the employees) recognized an opportunity with the latest fashion trend of the day-WIGS. He began selling wigs out of his basement before expanding into 3 retail stores in Omaha and in 1968 Marianna was born.

Upon the success of his wig business, Mr. Rudy opened the Rudy Cosentino School of Beauty and continued to grow his professional empire. In the early 1970's he invested in our first manufacturing lines and began offering shampoo and conditioner. Guided by the success of the professional beauty business, RC International was established in the early 1980's to bring salon quality formulas to the retail industry

Over the past 42 years the business continued to thrive and grow, launching several subsidiary companies including Printco Graphics, Essentail Products and Elite Shears